ArenaNet was looking for a way to bring player accounts into a more branded, centralized experience. I was tasked with creating the UI and visual design for how that central account hub would look, feel, and function. While this was never implemented, the goal I was tasked with was to shift user accounts to be tied more to the ArenaNet brand as opposed to the individual game brands a given player owns.
The Stowe Winter campaign had three separate targeted audiences, each of which got their own set of banners, a landing page (pictured) and a retargeting landing page. Photos and copy were tailored to each audience, but built around the same responsive framework.
During our work on a new website for Middlesex Savings Bank, they requested a landing page for their mortgage information that would be clear, direct, and capitalize on research data around what information customers wanted the most. It needed to be built into and utilize current site styles, but the results were a success.
At HMC we rebranded Northfield Savings Bank, which included a new website. I had a hand in photo selection sitewide (working with a photographer to get authentic shots of local business customers), as well as a handful of pages on the site.
The community team for Guild Wars 2 requested a skin for their Tumblr account. We wanted it to fit in with the main GW2 site to keep things cohesive and official, but it also needed to be functional in terms of fan art interactions.
The Parent Up site existed before I arrived, but I was tasked with adding sitewide content on marijuana use in teens. Through this process, I re-evaluated the core UI decisions, giving the entire thing a fresh life and making it easier for parents to find the information most relevant to them.